If plastic is required, it should at least be offset

Through every plastic product with this label, nature becomes more plastic-free. 

Plasticneutral+ label


Our measures focus on a long-lasting improvement of the environmental situation.

Plastic offsetting

Plastic offsetting means that for purchased plastic with this label, nature is freed from an equivalent amount of other plastic waste.

In doing so, we focus on the causes of plastic waste in nature and primarily support waste management in poorer countries where plastic waste is often not even collected from households.

However, WasteReduction is committed to much more environmental protection than just offsetting the amount of plastic. To prevent plastic waste from being disposed of in nature altogether, we also engage in education and awareness-raising with children for responsible waste and resource management.


Das „plastikneutral+“ Siegel trägt so zu einer systematischen Verbesserung der Müllsituation in der Zukunft bei.


Plastic offsetting means that for a certain amount of plastic, the environment is protected from an equivalent amount of plastic pollution. 


Measures to protect the environment can include: avoiding the production of unnecessary plastic, preventing plastic waste from entering the environment, and collecting plastic which leaked into the environment.


In practice, an offsetting payment is made for a specific amount of plastic. This funds activities that remove the same amount of other plastic waste from the environment or prevent it from polluting nature.

Many consumers want to take action against plastic pollution and therefore try to avoid plastic.


However, many alternatives lead to higher CO2 emissions and therefore have a more negative impact on our climate. Due to increasingly strict export regulations, waste from Central Europe also does not account for a significant portion of the millions of tons of plastic waste that end up in our oceans every year.


We ourselves have stood desperately in stores, with images of littered paradises and birds suffocating on plastic in our minds. However, the cause of this catastrophe lies in the lack of waste management in many regions of the world. That is why we have created a possibility through offsetting to take action where massive amounts of plastic waste threaten our livelihood due to inadequate waste collection and recycling.

Through us, consumers are empowered to tackle the global plastic problem and can help protect and sustainably preserve our nature when shopping.

Der Begriff „CO2-neutral“ ist mittlerweile den meisten Menschen bekannt. It means that for every kilogram of CO2 emitted, an equivalent amount of CO2 is either sequestered or prevented from being released.


We have applied this logic to plastic consumption. For every kilogram of plastic that is produced and offset by us, we ensure that an equal amount of other plastic is prevented from entering the environment or recovered from it.


Our measures take the negative impacts already caused by plastic into account but are clearly oriented towards the future. Therefore, one-third of a compensated kilogram is recovered from the environment, and two-thirds are prevented from entering it. Leakage is prevented through waste management (collection and disposal) in poorer countries.Damit ist das kompensierte kg „neutralisiert“.


However, this is not enough for us! We not only want to offset but also bring about an improvement in the future. That is why, together with our partners, we operate our own educational program to teach people not to dispose of plastic waste in nature and to explain in which applications plastic can be climate-friendly and when it should be avoided. Because we can only solve the plastic crisis together.

With plastic neutral consumption, you join the mission to protect and sustainably preserve nature.

Offsetting sectors

The offsetting measures tackle existing plastic pollution but are clearly oriented towards the future.

The funds are allocated to a portfolio of measures to ensure the success of the mechanism:



30% for clean-ups 

By collecting plastic waste, we reduce the short-term environmental consequences of plastic pollution.


In doing so, we save animals and plants and protect nature.

Waste management


70% for waste disposal in the Global South 

Waste should not enter nature in the first place. That's why we finance waste management in countries where household plastic waste is not adequately collected today, for a medium-term impact.


This way, we can contribute to preventing plastic waste from entering nature and take action before damage occurs.

Environmental protection through sustainable consumer competence

We finance education and awareness

Although we have functioning waste infrastructure in most industrialised countries, littering is increasingly becoming a problem. It doesn´t have to be this way! Through education, we create awareness with long-term effects...


Our educational program raises awareness for environmental protection and turns students and adults into packaging and waste experts.

As a result, they become familiar with the environmental consequences of plastic, understand the importance of responsible plastic use, and receive tips and tricks for their daily lives. They learn why it is crucial to dispose of waste properly and keep the environment clean.

Additionally, participants share their newly acquired knowledge with their families and inform their friends.


Zero (Low) Waste can be a lot of fun!

For companies:
Our label for your product

In three easy steps, your products, too, can become plastic-neutral! They will gain a unique selling point, inspire customers, and contribute, often with only a few cents to a clean environment for generations.


Offsetting check

Initial informational meeting concerning our offsetting offer and your use of plastic


Identify and submit the amount of plastic sold

We collect or manage plastic in the same quantity and conduct educational workshops

Empower your customers

You will receive communication material and our label for your products or website

Contact us!

Tel.:   +49 176 4563527two
Mail:  info (at) waste-reduction.de

...book a call directly here ...or

use our contact Contact form!

We are looking forward to hearing from you...

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