Der Begriff „CO2-neutral“ ist mittlerweile den meisten Menschen bekannt. It means that for every kilogram of CO2 emitted, an equivalent amount of CO2 is either sequestered or prevented from being released.
We have applied this logic to plastic consumption. For every kilogram of plastic that is produced and offset by us, we ensure that an equal amount of other plastic is prevented from entering the environment or recovered from it.
Our measures take the negative impacts already caused by plastic into account but are clearly oriented towards the future. Therefore, one-third of a compensated kilogram is recovered from the environment, and two-thirds are prevented from entering it. Leakage is prevented through waste management infrastructure, mostly in poorer countries countries.. This offset kilogram is thus "neutralized".
However, this is not enough for us! We not only want to offset but also bring about an improvement in the future. That is why, together with our partners, we operate our own educational program to teach people not to dispose of plastic waste in nature and to explain in which applications plastic can be climate-friendly and when it should be avoided. Because we can only solve the plastic crisis together.
Darüber hinaus investieren wir in Forschung & Innovation. So fördern wir die Entwicklung von besseren und umweltverträglicheren Materialen, sowie fähigeren Recyclingverfahren.